There is a lot of buzz about how cloud computing is disrupting the telecom industry. If you want to see what this disruption really means in our industry, watch Nexmo CTO Eric Nadalin speaking at Amazon AWS Re:Invent event below.
Nexmo pushes over 7 million records per day to the cloud and with tools such as SimpleDB and DynamoDB we were able to provide real time search and analytics while keeping our cost down. No need to hire an army of DB administrators to manage our scale or over-dimension our infrastrucrure to cope with surges of traffic. Relying on the cloud enables us to scale elastically and pay for only the capacity we need.
As a result, we keep our OPEX down, which in turns sustain our competitiveness while providing great customer experience.
Many of Nexmo’s customers such as aggregators and large B2C applications struggle with SMS that does not return a delivery status. That generates a large number of tickets that they need to deal with. And thus increases their support cost and reduces customer satisfaction.
To solve this problem, we’ve open today access to our logs that will let our customers query the status of the message and in case of no status, check if the number is valid or available for delivery. Furthermore, customers can check delivery latency.
That is made possible because Nexmo pushes its logs to Amazon Cloud Services and that enables us to do all sorts of checks and analytics in real time. But also our direct to carriers links give us access to more networking data in real time. So we mashed-up the two :)
Search logs are also available via REST APIs!
ABSENT SUBSCRIBER
DELIVERED MESSAGE
We are announcing today our Search Message(s) APIs that enables you to search our logs from the cloud via REST.
It is perfect if you are an aggregator or running a B2C messaging services. These APIs will enable you to build your internal dashboard and query message status. As a result learn more about delivery failures without the need of contacting the Nexmo helpdesk.
It a simple format as follow:
GET /search/message/{key}/{secret}/{message-id}
You can receive information such as Network, Time Stamp for handset reception, price, handset latency (Overall latency between message submission and final delivery report, this is expressed in milliseconds Ex: 4302), final-status, error codes and labels.
Great news, Amazon SNS now supports SMS in the USA. But what about the rest of the world? USA is around 5% of the world mobile market.
We are happy to (re) announce that with Amazon SNS and Nexmo you can reach the remaining 95% without much change of your existing code!
Using the Nexmo Amazon SDK, you can easily subscribe your mobile users to a given topic and they will be automatically notified via SMS when you will be publishing messages. Here is a detailed how-to.
What is also very cool is that you would benefit from Nexmo wholesale pricing and 1-hop model that cuts out the middle man, improves SMS deliverability and reduce latency.
Picture Source: aws.typepad.com
