Turkey is one of these markets where SS7 does not work properly and can be expensive. Vodafone is filtering on alphanumeric sender and local numbers in national and international format…and keep changing the rules of its filter! Turkcell filters across the board and has imposed a very high interworking fees on SS7.
But Turkey is market that can not be ignored! It is one of the fasted growing mobile markets in Europe with over 70m mobile phones.
With Nexmo new local direct links, you can improve delivery and reduce cost. Success ratio is constantly over 95% and DLR ratio is at 100%! If you are sending sensitive content such as password delivery or important alerts than you will see you conversion ratio improved. But that is not all! Price has been reduced to EUR 0.021/SMS across the board. The local link is fully featured including handset DLR and portability support, except the sender that will be replaced by “NXSMS”.