The Nexmo new carrier team have been more active than our marketing team :) So today we are combining the announcement of 3 markets in inbound SMS reach via long virtual numbers.
We are happy to announce Hungary, Lithuania, and Switzerland are now available. Starting from as little as 2.5 EUR per month you can get a own virtual number in these markets to receive SMS via the Nexmo API.
Get your SMS received into your app in the Netherlands with Nexmo new long virtual numbers for just 3 EUR per month!
Stay tuned for more good news in the next few weeks.
Nexmo Carrier Team
Today Nexmo is pleased to launch Long Numbers in Austria. Priced at €2.50 per number per month, these will enable 2-way SMS with your customers.
Due to the setup with the operators when you acquire a Long Number there will be a change to the MT service for your account in order to maintain direct route towards Austrian subscribers. Any SMS sent to Austria without using the Long Number as Sender ID will have Sender ID changed to +43676800505001. If you decide to stop using Austrian numbers and wish to return to the regular MT service, please contact us.
More countries are on the way in the coming weeks - watch this space!
Polish operators have shut down most of the SS7 connections, however, they do allow A2P to come in at a lower price level than P2P traffic.
Today Nexmo is is able to deliver messages via a local connection. Alpha Sender IDs are dynamic, Numeric Sender IDs are replaced with ‘NXSMS’ As well as the usual ‘no spam’ policy, our partner has provided some additional info on blocked content: senders like “Policja”, “Polkomtel”, “Orange”, “T-Mobile”, “PLAY” will be rejected.
Messages with ads of Premium Rate services in content will be rejected, - messages with betting odds will be rejected.
The French Overseas Territories of Reunion, Martinique and Guadeloupe have been busy blocking the SS7 routes into their network. To ensure high delivery and great support, Nexmo is pleased to announce the launch of our local connectivity to the networks in these countries.
La Reunion & Mayotte: Prefix +262, MCC 647
Martinique: Prefix +596, MCC 340
Guadeloupe: Prefix +590, MCC 340
Please be advised, messages using the French National Access Codes need to be sent using the local Country Code, ie, 0690xxx (Guadeloupe) needs to come in as +590xxx, for now at least +33690 will not work.
Mexico’s subscriber base of over 100 M makes it one of the largest mobile markets in the world, and up until now one of the most difficult to reach, because local operators have been actively blocking international routes. Thanks to Nexmo’s new local carrier links to Telcel and Movistar, you can now deliver messages to most Mexican subscribers.
Iusacell is in the process of migrating their existing CDMA client base to GSM. Nexmo expects that migration to be complete by the end of the summer, at which time we will make that carrier available via direct links. Until then we will continue to use ss7 to reach this carrier.
Since local law forbids personalized senders, all senders will be replaced with a random numeric sender defined by Movistar and Telcel. Concatenated messages are also supported. For carrier restrictions click here.
Although it is a small country with around 4.5m subscribers, Lebanon is one of the most active SMS markets in the Middle East region. But not without delivery challenges!
Both carriers Alpha and MTC are actively involved in blocking international routes, and putting in place interworking fees that can easily reach 0.05 EUR per SMS.
To reduce the termination cost, Nexmo is launching today its local direct links to both Alpha and MTC. That will cut the cost to 0.021 EUR per SMS!
Furthermore, the new links provide very high performance both in latency (our live tests recorded less than 5 seconds real latency to handset!) but also in DLR and Success Ratio.
Here is our stats for the last 15 days:
Links are fully featured including dynamic sender, portability support and handset delivery confirmation. Political, religious and adult content is not allowed.
Brazil is a massive market and has always been problematic with regards to SMS delivery. Carriers either blocks international SMS or simply don’t support them. We’ve tried many solutions including SS7. Nothing really works well and is stable.
We are announcing today Nexmo local direct links to Brazil that will improve delivery and provide a stable alternative to the current existing routes. Beta clients who have been testing Nexmo local links have seen anything between 2x to 50x improvements in their conversion ratio!
The new direct links support delivery to ported numbers, don’t provide DLR, concatenated, binary and unicode are not supported. Message length is 157 characters. And finally sender id is a local short code such as 27199. Marketing, political and religious content is not allowed.
Turkey is one of these markets where SS7 does not work properly and can be expensive. Vodafone is filtering on alphanumeric sender and local numbers in national and international format…and keep changing the rules of its filter! Turkcell filters across the board and has imposed a very high interworking fees on SS7.
But Turkey is market that can not be ignored! It is one of the fasted growing mobile markets in Europe with over 70m mobile phones.
With Nexmo new local direct links, you can improve delivery and reduce cost. Success ratio is constantly over 95% and DLR ratio is at 100%! If you are sending sensitive content such as password delivery or important alerts than you will see you conversion ratio improved. But that is not all! Price has been reduced to EUR 0.021/SMS across the board. The local link is fully featured including handset DLR and portability support, except the sender that will be replaced by “NXSMS”.
Last December, we opened our internal logs to help you follow the life of a message from the cloud. Today, we are introducing a new report to measure QoD (Quality of Delivery) of SMS. In real time!
This is a another bold step towards disrupting an industry driven by price but without much data on quality.
This new report includes:
- Final state of a message: Delivered, Un-delivered, Failed, Expired…
- Number of message submitted
- Number of message sent
And two QoD ratios:
- R1: “Success Ratio” is the percentage of message received by the handset
- R2: “DLR Ratio” is the percentage of message with a delivery receipt
R1 depends on external parameters such as phone is offline or out of reach but is an important indicator of how your traffic is performing. R2 tells you how Nexmo is performing and we can influence it by providing the optimal path for delivery.
Keep in mind the figures will evolve throughout the day and you will get the final picture only after 72 hours - maximum expiration period for a message. For instance, if you see a fairly low R2 ratio on a given network we would suggest to look at the same network 2 days before. Delivery Receipt are not a perfect real time measure for many reasons.